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Return To Packaging Article Archive   Search the Article Archives The Marketers Dream By Gloria I have a 12 year old who is a marketers dream. She likes anything better if the packaging looks expensive. She loves expensive looking sodas, Gatorade and juices. We always have to buy the most expensive conditioner and shampoo. You can imagine what shopping for clothes is like. The other day, I found a cereal she really liked: Kelloggs Raisin Bran Crunch. She finished it off in two days. I found a store brand that was essentially the same thing, but you guessed it she didnt want to try it. So, I tried my own little experiment (remember the Coke /Pepsi Challenge?). I removed the inner packet from the store brand and put it in the Kelloggs Raisin Bran Crunch box. Do you know what happened? She didnt notice the difference. She finished that box off in just a few days also. This certainly illustrates the power of advertising! Although kids are easily lured in by advertising and packaging, I will venture to say that we all fall prey to this quite often. Check out my site http://www.writingup.com/blog/gloria812tennis About the Author: Mother of 3, Loves to invest Automated Packaging

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